Privacy policy

Privacy Policy

Last Updated: September 2026

This Privacy Policy explains how Puphubstore (operated by AXIS PRIME LLC, referred to as "we," "us," or "our") collects, uses, protects, and discloses your personal information when you visit, browse, create an account, or complete a purchase at puphubstore.com (the "Site") or otherwise communicate with us (collectively, the "Services").

By accessing or using our Services, you acknowledge that you have read, understood, and agree to the practices described in this Privacy Policy.

1. Categories of Personal Information We Collect

We collect information that identifies, relates to, describes, or can reasonably be linked to you. The types of personal data we collect depend on how you interact with our store:

  • Contact Information: Full name, shipping address, billing address, email address, and phone number.

  • Payment & Transaction Details: Payment method details, credit/debit card numbers (tokenized and encrypted securely via PCI-compliant payment gateways such as Shopify Payments, PayPal, or Stripe), order history, items purchased or viewed, and customer support communications.

  • Account Credentials: If you create an account, we store your username, encrypted password, and order history preferences.

  • Device & Technical Identifiers: IP address, browser type, operating system, unique device identifiers, time zone settings, and geolocation estimates.

  • Usage & Browsing Data: Information regarding how you navigate our site, pages visited, time spent on pages, search terms entered, products added to cart, and interaction with on-site elements.

2. How We Collect Your Information

  • Directly From You: When you place an order, fill out a checkout form, register an account, subscribe to our email newsletter, or contact our support team.

  • Automatically via Tracking Technologies: When you interact with our store, we and our trusted partners utilize cookies, pixels (e.g., Meta Pixel, TikTok Pixel), web beacons, and log files to record technical usage and browsing habits.

  • From Third-Party Service Providers: We receive data from our e-commerce platform provider (Shopify), fraud prevention services, and payment processors to confirm transactions and prevent fraudulent activity.

3. How We Use Your Personal Information

We utilize collected information for legitimate commercial and business operations, including:

  • Order Processing & Fulfillment: To process transactions, handle billing, package your order, issue tracking numbers, coordinate delivery, and facilitate returns under our Refund Policy.

  • Customer Support: To respond to inquiries, resolve shipment delays, process product inquiries, and deliver prompt support.

  • Marketing & Promotions: To send order updates, seasonal pet care tips, and tailored promotional offers via email (you may opt out at any time).

  • Targeted Advertising & Optimization: To display relevant ads on social media platforms (such as Meta, Google, and TikTok) based on products you viewed or added to your cart.

  • Fraud Detection & Security: To protect our customers and business from fraud, unauthorized transactions, identity theft, and malicious activities.

  • Legal Compliance: To comply with applicable federal, state, and local accounting, tax, and consumer protection laws.

4. How We Disclose Personal Information

We do not sell your personal information for monetary consideration. However, we share your data with trusted third parties to provide our services:

  • Shopify: Our store is hosted on Shopify Inc., which provides the core e-commerce engine and secure cloud infrastructure.

  • Logistics & Warehousing Carriers: Third-party carriers (e.g., USPS, UPS, FedEx) receive your name, shipping address, and phone number solely to fulfill delivery.

  • Payment Processors: Financial gateways receive encrypted billing information to process orders securely.

  • Marketing & Analytics Networks: Partners like Meta, Google, and TikTok receive pseudonymized browsing events to measure ad effectiveness and provide relevant advertising.

  • Corporate & Legal Obligations: If required by law, subpoena, search warrant, or regulatory proceeding, we may disclose information to authorized authorities to protect our legal rights.

5. Cookies and Tracking Technologies

Our store uses cookies to remember your cart items, keep you logged in, and analyze site performance.

  • Essential Cookies: Necessary for basic site functionality, checkout navigation, and cart drawer operations.

  • Analytics & Performance Cookies: Help us understand user traffic patterns and optimize user experience.

  • Advertising & Targeting Cookies: Enable personalized advertisements across external social and search networks.

You can manage or disable cookies via your browser settings. Please note that disabling essential cookies may impact your ability to checkout or utilize our cart drawer seamlessly.

6. Your Rights and Choices

Depending on where you reside (including California, Virginia, Colorado, and other applicable jurisdictions), you may have the following rights under laws such as the California Consumer Privacy Act (CCPA / CPRA):

  • Right to Know / Access: Request details on the categories and specific pieces of personal information we maintain about you.

  • Right to Delete: Request deletion of your personal data, subject to certain legal exceptions (e.g., fulfilling an existing transaction or tax retention).

  • Right to Correct: Request correction of inaccurate personal data.

  • Right to Opt-Out of Targeted Advertising: Request to opt out of the sharing of personal data for cross-context behavioral advertising.

  • Non-Discrimination: We will never penalize or provide inferior service for exercising any of your statutory privacy rights.

To exercise any of these rights, email us at support@puphubstore.com with the subject line "Privacy Rights Request".

7. Data Retention & Security

We retain your personal data only as long as necessary to fulfill the purposes outlined in this policy, maintain accurate sales records, resolve disputes, and comply with tax/accounting mandates. We implement industry-standard 256-bit SSL encryption, restricted administrative access, and secure data pipelines to safeguard your information.

8. Children’s Privacy

Our store and products are directed exclusively toward adults. We do not knowingly collect personal data from minors under the age of 16. If a parent or guardian discovers that a child has provided us with personal information, please contact us immediately, and we will promptly delete the data.

9. Contact & Corporate Identity

If you have questions regarding this Privacy Policy or wish to file a privacy inquiry, please reach out to:

  • Brand Name: Puphubstore

  • Operating Company: AXIS PRIME LLC

  • Physical Address: 169 Madison Ave STE 11534 Unit 405, New York, NY 10016, United States

  • Customer Support Email: support@puphubstore.com

  • Website: puphubstore.com